Marisa Massaro
About Marisa Massaro
Marisa Massaro is the Director of B2B Marketing at The Muse, where she leads demand generation programs and collaborates with leadership to achieve revenue and growth goals.
Current Role at The Muse
Marisa Massaro has been serving as the Director of B2B Marketing at The Muse since 2021. Based in New York, she leads the optimization and expansion of B2B demand generation programs. Her responsibilities include supporting sales and account management while leveraging Marketo to improve prospect development, client acquisition, and retention strategies. Marisa focuses on using a data-driven approach to assess and optimize demand generation effectiveness, client engagement, and marketing ROI, collaborating with leadership to achieve both short-term revenue goals and long-term growth objectives.
Previous Role at McGraw-Hill
Before joining The Muse, Marisa Massaro worked as a Senior Marketing Manager at McGraw-Hill from 2019 to 2021. During her 2-year tenure in the Greater New York City Area, she was responsible for various marketing initiatives, contributing to the company's objectives and growth. Her role involved managing large-scale marketing projects, enhancing customer engagement, and implementing effective marketing strategies to drive business success.
Experience at SourceMedia
From 2018 to 2019, Marisa Massaro held the position of Digital Marketing Manager, Audience Development at SourceMedia for 6 months. In this role, based in the Greater New York City Area, she focused on audience development and digital marketing strategies. Her work involved leveraging data analytics and digital tools to optimize audience reach and engagement.
Professional Background in Marketing
Marisa Massaro has a rich background in marketing, having served in multiple roles across various companies in the Greater New York City Area. She was a Marketing Manager and Associate Marketing Manager at Trusted Media Brands, Inc. from 2015 to 2018. In these roles, she was involved in developing marketing strategies, managing campaigns, and driving business growth. Marisa also worked as a Brand Integration Coordinator at Bonnier Corporation from 2014 to 2015 and as an Assistant to the VP/Publisher, Books Group at Rodale Inc. from 2013 to 2014.
Educational Background
Marisa Massaro completed her Master's degree in Publishing from NYU in 2013, following her studies from 2012 to 2013. She also holds a Bachelor of Arts (B.A.) in Communications with a focus on Journalism/Digital Media from Loyola University Maryland, where she studied from 2008 to 2012. Her educational background has provided her with a solid foundation in media, communications, and publishing, which she has leveraged throughout her career in marketing.