Adam Okrasinski
About Adam Okrasinski
Adam Okrasinski serves as the Executive Director of Creative and Creative Technology at The New York Times, where he leads a team of designers and engineers in developing innovative digital advertising formats. He has held various creative roles at notable companies, including Digitas, Armani Exchange, and Momentum, and has a background in graphic design and management.
Current Role at The New York Times
Adam Okrasinski serves as the Executive Director of Creative & Creative Technology at The New York Times, a position he has held since 2023. In this role, he oversees the application of the advertising brand across various platforms, including web, sales events, executive presentations, and B2B marketing. He leads a team of 22 professionals, including designers, art directors, design directors, and engineers, to develop innovative digital advertising formats and create premium custom content for global luxury brands.
Previous Experience in Creative Leadership
Prior to his current role, Adam Okrasinski held several positions in creative leadership. He worked as Creative Director at The New York Times from 2019 to 2021 and as Director of Creative & Creative Technology from 2021 to 2023. His experience also includes serving as Associate Creative Director at Chandelier Creative from 2016 to 2017 and as Associate Creative Director at Armani Exchange from 2013 to 2015. He began his career in creative roles at Momentum and thehappycorp global.
Educational Background
Adam Okrasinski studied Graphic Design at the Maryland Institute College of Art, where he earned a Bachelor of Fine Arts (BFA) from 2004 to 2008. He furthered his education at the MIT Sloan School of Management, obtaining an Executive Certificate in Management and Leadership from 2023 to 2024. This combination of creative and management education supports his leadership in the creative technology sector.
Creative Projects and Collaborations
In his current role, Adam Okrasinski directs the creation of custom content executions for prestigious global luxury advertisers, including brands such as Audemars Piguet, Cartier, Chanel, Gucci, and Rolex. His work involves collaborating with high-profile clients to produce award-winning branded content that aligns with the advertising strategies of The New York Times.