Alex Pastron
About Alex Pastron
Alex Pastron is a Growth Marketing Manager at NYT Cooking, where he has worked since 2022. He has a background in audience development and marketing, with previous roles at Bon Appetit, Condé Nast, and Saveur.
Current Role at The New York Times
Alex Pastron serves as the Growth Marketing Manager for NYT Cooking at The New York Times since 2022. In this role, he analyzes performance data to identify trends that drive acquisition results. He manages cross-functional partnerships to execute acquisition campaigns and recommends innovative marketing strategies to enhance user engagement and conversion. His focus is on developing growth-driving optimizations by collaborating with product teams.
Previous Experience in Audience Development
Prior to his current position, Alex Pastron worked at Bon Appetit as Senior Manager of Audience Development from 2021 to 2022. He previously held the role of Manager of Audience Development at Bon Appetit from 2019 to 2021. In these positions, he was responsible for developing strategies to grow the audience and improve engagement metrics.
Experience in Marketing and Content Strategy
Alex Pastron has a background in marketing and content strategy, having worked at Condé Nast as Email Strategy Manager from 2017 to 2019. He also served in the Innovation Department as a Marketing & Content Strategist from 2016 to 2017. His early career included an internship at Saveur as an Editorial Intern in 2015, where he gained foundational experience in the food media industry.
Education and Academic Background
Alex Pastron studied at New York University, where he earned a Bachelor of Arts (B.A.) degree in Journalism and Politics. He also attended Westridge School, which contributed to his educational foundation. His academic background supports his roles in marketing and audience development within the media industry.
Internship Experience
In addition to his professional roles, Alex Pastron gained experience through internships. He worked as an Editorial Intern at Thrillist for 2 months in 2015 and as a Marketing Intern in the Innovation Department for 4 months in the same year. These internships provided him with valuable insights into editorial processes and marketing strategies.