Alyssa Mandarakas
About Alyssa Mandarakas
Alyssa Mandarakas is the Manager of Enterprise Subscription Strategy at The New York Times, where she has worked since 2021. She holds a Bachelor's Degree in Marketing and English from the University of Notre Dame and has extensive experience in marketing roles across notable companies, including Condé Nast and American Express.
Current Role at The New York Times
Alyssa Mandarakas serves as the Manager of Enterprise Subscription Strategy at The New York Times, a position she has held since 2021. In this role, she focuses on developing and implementing strategies that enhance subscription offerings and drive customer engagement. Her work involves integrating strategic, analytical, and creative thinking to achieve impactful results in marketing initiatives.
Previous Experience at Condé Nast
Prior to her current role, Alyssa worked at Condé Nast as an Associate Marketing Manager from 2016 to 2017. She contributed to marketing efforts and strategies aimed at increasing brand visibility and customer engagement. Additionally, she held the position of Assistant Marketing Manager in Consumer Marketing at Condé Nast from 2014 to 2016, where she focused on consumer outreach and marketing campaigns.
Experience at American Express
Alyssa Mandarakas has significant experience in product marketing from her tenure at American Express. She worked as a Senior Analyst in Product Marketing from 2017 to 2019, where she analyzed market trends and developed marketing strategies. Following this role, she served as the Marketing Manager for Digital Lead Nurture from 2019 to 2021, focusing on digital marketing initiatives to enhance customer acquisition and retention.
Education and Expertise
Alyssa earned her Bachelor's Degree from the University of Notre Dame, Mendoza College of Business, where she studied Marketing and English from 2010 to 2014. Her educational background provides a strong foundation for her career in marketing, enabling her to effectively integrate strategic and creative approaches in her projects.
Early Career at University of Notre Dame
Alyssa began her career as a Marketing Communications Assistant for the College of Science at the University of Notre Dame from 2013 to 2014. In this role, she supported marketing communications efforts, contributing to the promotion of the college's programs and initiatives during her eight-month tenure.