Amy Weaton
About Amy Weaton
Amy Weaton serves as the Product Director for Subscription Growth at The New York Times, where she leads initiatives to enhance subscription offerings. She has a strong background in marketing and finance, with previous roles at Synchrony and Capital One, and holds a Magna Cum Laude degree from Villanova University.
Current Role at The New York Times
Amy Weaton serves as the Product Director for Subscription Growth at The New York Times, a position she has held since 2024. In this role, she focuses on maximizing net new subscriptions and fostering long-term growth. Weaton leads teams of software engineers, data analysts, and product designers to implement strategies that enhance subscription offerings. Her work is critical in driving the company's subscription initiatives.
Previous Experience at The New York Times
Prior to her current role, Amy Weaton worked as a Senior Product Manager at The New York Times from 2022 to 2024. During her tenure, she executed a strategy aimed at generating an estimated $150 million through 2027 by offering the All Access subscription model. She also defined and scaled a test that resulted in $1.8 million in revenue for Home Delivery products. Additionally, Weaton led a payflow redesign to improve conversion rates and optimized paywalls and landing pages through user research.
Professional Background at Synchrony
Amy Weaton's career includes significant roles at Synchrony. She began as a Business Leadership Program participant in Sales & Relationship Management from 2015 to 2017. She then progressed to the role of AVP, Business Development from 2017 to 2019. Following this, she served as the Digital Products Marketing Manager from 2019 to 2021. In these positions, she developed skills in product management and marketing strategies.
Education and Academic Achievements
Amy Weaton graduated Magna Cum Laude from Villanova University, where she earned a Bachelor of Science degree in Marketing and Finance from 2011 to 2015. During her studies, she also participated in the IES Abroad program in 2013, which provided her with international experience. Her academic background laid the foundation for her expertise in product management and marketing.
Early Career Experience
Before her significant roles in product management, Amy Weaton gained early experience as a Digital Marketing Intern at Hunter Straker in 2014. This internship lasted for three months and provided her with foundational skills in digital marketing, contributing to her professional development in the field.