Amy Weisenbach
About Amy Weisenbach
Amy Weisenbach serves as the Senior Vice President and Head of Marketing at The New York Times, where she has worked since 2021. She has a strong background in marketing leadership, having previously held key positions at various organizations and contributing to substantial growth in subscriber numbers.
Work at The New York Times
Amy Weisenbach has held the position of Senior Vice President, Head of Marketing at The New York Times since 2021. In this role, she leads a team that has received significant accolades, including two Grand Prix Cannes Lions and the Grand Clio. Prior to her current position, she served as Vice President of Brand from 2017 to 2019 and as Senior Vice President of Marketing and Media Strategy from 2019 to 2021. During her tenure, she contributed to a substantial increase in the subscriber base, growing it by over five times.
Education and Expertise
Amy Weisenbach holds a Bachelor of Arts degree from DePauw University and a Master of Business Administration from Harvard Business School. Her academic background provides a strong foundation for her extensive career in marketing and brand management. She has also recently taken on an adjunct teaching role at the Fashion Institute of Technology, where she aims to mentor and develop future leaders in the marketing field.
Background in Marketing Leadership
Before her current role at The New York Times, Amy Weisenbach held several significant marketing positions. She was Vice President, Head of Marketing at Wilson Sporting Goods Co. from 2014 to 2017 and Vice President of Marketing at Trunk Club (Nordstrom) in 2012-2013. Additionally, she served as Senior Brand Director at Beam Suntory from 2009 to 2012 and worked at Unilever in various roles from 2004 to 2009. Her diverse experience spans multiple industries, enhancing her marketing acumen.
Recognition and Achievements
Amy Weisenbach has been recognized for her contributions to the marketing field, including being named to Campaign US's 2022 CMO 50 list, which honors influential brand marketers. She has launched award-winning campaigns that have gained global recognition and have driven significant business results, showcasing her effectiveness as a marketing leader.