April Zhong
About April Zhong
April Zhong is an SEO Analyst at The New York Times, where she has worked since 2021. She has a background in digital marketing and SEO, with previous roles at Ayima and TEN: The Enthusiast Network, and holds a degree in Mathematics and Economics from The University of British Columbia.
Current Role at The New York Times
April Zhong has been working as an SEO Analyst at The New York Times since 2021. In this role, she specializes in monitoring and analyzing technical signals that impact search visibility for digital products. She has collaborated with cross-functional teams, including engineers and product managers, to enhance the search performance of NYT Cooking. Her focus includes leading technical SEO initiatives aimed at improving search visibility and ensuring the technical health of the platform.
Previous Experience at Ayima
April Zhong worked at Ayima in two capacities. She served as a Paid Media Specialist from 2020 to 2021 for one year, where she focused on managing paid media campaigns. Prior to that, she held the position of Search Engine Optimization Specialist from 2019 to 2021 for two years in the Vancouver, Canada Area. In this role, she contributed to optimizing search strategies and improving overall search performance.
Experience at TEN: The Enthusiast Network
April Zhong was employed at TEN: The Enthusiast Network as a Digital Marketing Manager from 2018 to 2019 for one year. In this position, she was responsible for overseeing digital marketing strategies and initiatives, contributing to the company's online presence and audience engagement.
Educational Background at The University of British Columbia
April Zhong studied at The University of British Columbia from 2014 to 2018, where she earned a degree in Mathematics and Economics. This educational background provided her with a strong analytical foundation, which she applies in her current role as an SEO Analyst.
Internship Experience
April Zhong gained early professional experience as a Marketing Intern at Whistler Blackcomb in 2015, where she worked for two months. Additionally, she completed a three-month internship as an Actuarial Intern at Munich Re (Group) in Shanghai, China, in 2016. These internships contributed to her diverse skill set in marketing and analytics.