Ari Lisner
About Ari Lisner
Ari Lisner is a Custom Insights Manager at The New York Times, where he has worked since 2020. He has a background in research and analytics, having held positions at various prestigious institutions including AnswerLab, Princeton University, and Harvard University.
Current Role at The New York Times
Ari Lisner serves as the Custom Insights Manager at The New York Times, a position held since 2020. In this role, Lisner supports various teams, including sales, campaign managers, and strategy, by establishing a feedback loop across departments. This process is grounded in empirical research, allowing for data-driven decision-making. Lisner also independently conducts custom ad effectiveness research across all New York Times verticals, providing actionable insights for clients.
Previous Experience in User Experience Analysis
Prior to joining The New York Times, Ari Lisner worked as a Quantitative User Experience Analyst at AnswerLab from 2018 to 2019. This role involved analyzing user experience data to inform design and strategy decisions. Lisner's experience in this position contributed to a deeper understanding of user behavior and preferences, which is beneficial in the current role.
Academic Background in Psychology and Philosophy
Ari Lisner earned a Bachelor’s Degree in Psychology and Philosophy from Rutgers University, studying from 2012 to 2016. This educational background provides a foundation in understanding human behavior and thought processes, which is essential for conducting research and analysis in the media industry.
Research Experience Across Prestigious Institutions
Lisner has held various research positions at notable institutions, including Princeton University, New York University, Harvard University, and Cornell University. At Princeton, Lisner worked as a Research Assistant for eight months in 2015-2016. At New York University, Lisner was a Research Assistant for two months in 2014. Additionally, Lisner served as a Lab Manager at Cornell University from 2016 to 2018, overseeing research in the Social Perception & Intergroup Inequality Lab.
Research Contributions and Findings Dissemination
Throughout their career, Ari Lisner has disseminated research findings to key stakeholders, both internally and externally. This effort has contributed to securing future business opportunities. Lisner's ability to manage the research life cycle, including panel-based research, has been instrumental in investigating the preferences and behaviors of New York Times readers.