Ashley Lenihan
About Ashley Lenihan
Ashley Lenihan is a Yield Planning Analyst at The New York Times, where she has worked since 2019. She has held various roles in the advertising and marketing sectors, including positions at Microsoft, Kargo, and ROKT.
Current Role at The New York Times
Ashley Lenihan serves as a Yield Planning Analyst at The New York Times, a position she has held since 2019. In this role, she is responsible for analyzing yield management strategies to optimize revenue. Her work contributes to the overall financial performance of the organization. Lenihan's experience in this capacity spans over five years, during which she has developed a strong understanding of the media industry's dynamics.
Previous Experience at The New York Times
Prior to her current role, Ashley Lenihan worked at The New York Times as a Campaign Manager from 2017 to 2019. In this position, she managed advertising campaigns, ensuring they met client objectives and adhered to timelines. This role followed her tenure at ROKT as an Account Manager for four months in 2017, where she focused on client account management and campaign execution.
Professional Background in Advertising and Marketing
Ashley Lenihan's professional background includes significant experience in advertising and marketing. She began her career at Communications Media, Inc., where she worked as an Associate Campaign Analyst from 2013 to 2014 and as a Buying Services Coordinator from 2012 to 2013. Additionally, she held a position as a Campaign Coordinator at Kargo from 2015 to 2016, further enhancing her skills in campaign management and client relations.
Early Career and Education
Ashley Lenihan's early career included roles at McKesson, where she served as a Marketing Intern and Sales Administrative Assistant from 2010 to 2012. She holds a Bachelor's degree in Marketing and Business Intelligence from Saint Joseph's University, which she completed from 2008 to 2012. This educational background laid the foundation for her subsequent roles in marketing and analytics.