Benjamin Cowen
About Benjamin Cowen
Benjamin Cowen is a Senior Manager of Ad Product Marketing at The New York Times, where he has worked since 2022. He has extensive experience in audio investments, having held various roles at Havas Media Group prior to his current position.
Current Role at The New York Times
Benjamin Cowen serves as the Senior Manager of Ad Product Marketing at The New York Times, a position he has held since 2022. In this role, he focuses on developing and executing marketing strategies for advertising products, contributing to the overall growth and effectiveness of the company's advertising initiatives. His work is based in New York, New York, where he collaborates with various teams to enhance product offerings.
Previous Experience at Havas Media Group
Cowen has extensive experience at Havas Media Group, where he worked from 2014 to 2020. His roles included Assistant Buyer, Audio Investments, from 2014 to 2015; Buyer, Audio Investments, from 2015 to 2016; Supervisor, Audio Investments, from 2016 to 2019; and Associate Director, Audio Investments, from 2019 to 2020. During his tenure, he managed audio investment strategies and contributed to the company's media buying efforts in the Greater New York City Area.
Education and Academic Background
Benjamin Cowen studied at the University of Wisconsin-Madison, where he earned a Bachelor of Arts (B.A.) in Journalism and Mass Communication from 2010 to 2014. He also attended Solomon Schechter School of Westchester from 2006 to 2010. In 2023, he furthered his education at the Product Marketing Alliance, completing a program focused on product marketing.
Internship and Early Career Experience
In 2013, Cowen gained early career experience as an intern at Financial Recovery Strategies for one month. He also worked as a Peer Advisor at International Academic Programs at the University of Wisconsin from 2013 to 2014. Additionally, he served as an Editorial Content Intern at UJA-Federation of New York for three months in 2012. These roles provided him with foundational skills in communication and marketing.
Career Progression and Development
Cowen's career has shown a clear progression in the field of advertising and marketing. Starting as an Assistant Buyer at Havas Media Group, he advanced through various roles, ultimately becoming Senior Manager at The New York Times. His diverse experiences across different organizations have equipped him with a comprehensive understanding of audio investments and product marketing strategies.