Benjamin Cowen
About Benjamin Cowen
Benjamin Cowen is a Manager of Audio Ad Product Marketing at The New York Times and has served as National Broadcast Supervisor at Havas Media Group since 2016. He specializes in media buying and relationship building, leveraging his extensive experience in the advertising industry.
Current Role at The New York Times
Benjamin Cowen serves as the Manager of Audio Ad Product Marketing at The New York Times since 2020. In this role, he is responsible for overseeing audio advertising strategies and initiatives. His focus includes developing impactful media campaigns that align with specific goals and objectives. Cowen's work involves collaboration with various teams to enhance the effectiveness of audio advertising efforts.
Experience at Havas Media Group
Cowen has been with Havas Media Group since 2014, initially serving as an Assistant Buyer in Audio Investments. He progressed to the role of Buyer in Audio Investments from 2015 to 2016 and has held the position of National Broadcast Supervisor since 2016. In this capacity, he oversees day-to-day activities for multiple clients on the National Audio Investment team, focusing on media buying, negotiation, and budget management.
Educational Background
Benjamin Cowen studied at the University of Wisconsin-Madison, where he earned a Bachelor of Arts degree in Communication and Journalism from 2010 to 2014. He also attended Solomon Schechter School of Westchester from 2006 to 2010. His educational background has equipped him with skills relevant to his roles in media and marketing.
Internship Experience
Cowen has gained diverse experience through various internships. He worked as a Summer Intern at Financial Recovery Strategies in 2013 and as an Editorial Content Intern at Uja-federation of New York in 2012. Additionally, he served as an Engagement Intern at the University of Wisconsin Hillel Foundation from 2011 to 2012, and as a Peer Advisor for International Academic Programs at the University of Wisconsin from 2013 to 2014.
Specialization and Skills
Benjamin Cowen specializes in media buying, negotiation, and research and analysis. His expertise extends to budget management, brand and product promotions, and team management and development. He emphasizes interpersonal communication and relationship building, which are crucial for effective collaboration with clients and media partners.