Blake Olmstead

Blake Olmstead

Creative Director, Brand Identity @ The New York Times

About Blake Olmstead

Blake Olmstead is a Creative Director specializing in Brand Identity at The New York Times, with a background in design and visual communications. He has previously held positions at Atlas Obscura and Hot Studio, and has a passion for crossword puzzles, birdwatching, and cats.

Current Role at The New York Times

Blake Olmstead serves as the Creative Director of Brand Identity at The New York Times. In this role, which began in 2022, Olmstead is responsible for overseeing the visual representation of the brand. This position is based in the New York City Metropolitan Area and involves strategic decision-making related to the brand's design and identity.

Previous Experience in Design

Before joining The New York Times, Blake Olmstead held several significant positions in the design field. From 2015 to 2022, Olmstead worked as the Head of Design at Atlas Obscura in Brooklyn, NY. Prior to that, Olmstead was a Senior Designer at Objective Subject from 2012 to 2015. Olmstead's career began as a Visual Designer at Hot Studio, where they worked from 2010 to 2012.

Education and Expertise

Blake Olmstead studied at Cornish College of the Arts, where they earned a Bachelor of Fine Arts (BFA) in Design and Visual Communications from 2006 to 2010. Following this, Olmstead attended The Cooper Union for the Advancement of Science and Art, completing a Certificate in Typeface Design from 2011 to 2012. This educational background has contributed to Olmstead's expertise in design and brand identity.

Personal Interests

Blake Olmstead has a range of personal interests that reflect a creative and observant nature. Olmstead enjoys crossword puzzles, which is highlighted by the phrase 'crosser of words' in their profile. Additionally, Olmstead is passionate about birdwatching, indicated by the phrase 'watcher of birds,' and has a fondness for cats, as noted by 'petter of cats.'

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