Blossom Foo
About Blossom Foo
Blossom Foo is a Senior Sales Planner at The New York Times, with a background in marketing and sales spanning several years in various companies. She holds a Bachelor of Commerce degree from Murdoch University and has expertise in digital advertising sales planning.
Current Role at The New York Times
Blossom Foo serves as a Senior Sales Planner at The New York Times, a position she has held since 2023. In this role, she is responsible for developing and executing sales strategies that align with the company's digital advertising goals. Her expertise in sales planning contributes to optimizing revenue generation through effective collaboration with clients and internal teams.
Previous Experience in Sales and Marketing
Prior to her current role, Blossom Foo worked at several notable companies in sales and marketing positions. She was an Associate Partner Manager at TripleLift from 2021 to 2023, where she focused on programmatic advertising solutions. Before that, she served as a Sales Planner at TripAdvisor from 2019 to 2020, and as a Marketing Executive at Tommy Hilfiger for 10 months in 2017. Her diverse experience spans various aspects of sales and marketing in the digital landscape.
Education and Expertise
Blossom Foo earned her Bachelor of Commerce (B.Com.) with a focus on Marketing and Public Relations from Murdoch University, where she studied from 2013 to 2015. Additionally, she completed a Diploma in Business Administration at PSB Academy from 2012 to 2013. Her educational background provides a strong foundation for her expertise in display and programmatic advertising, as well as digital advertising sales planning.
Professional Skills in Digital Advertising
Blossom Foo possesses a comprehensive understanding of digital advertising sales planning. Her expertise includes both display and programmatic advertising, developed through her work with advertisers, publishers, and ad exchanges. This skill set enables her to effectively strategize and implement advertising solutions that meet client needs and drive business growth.
Career Timeline
Blossom Foo's career includes a series of roles that highlight her progression in sales and marketing. After completing her education, she worked as a Sales & Marketing Executive at Smaato from 2015 to 2017. She then transitioned to Tommy Hilfiger as a Marketing Executive for 10 months in 2017. Following that, she served as a Sales Planner at TripAdvisor from 2019 to 2020, and as an Associate Partner Manager at TripleLift from 2021 to 2023, before joining The New York Times in 2023.