Brad Feldman
About Brad Feldman
Brad Feldman is the Creative Director of Partnerships at The New York Times, where he has worked since 2023. He has held various leadership roles in creative strategy and brand marketing across notable media organizations, including the New York Post and WarnerMedia.
Current Role at The New York Times
Brad Feldman serves as the Creative Director of Partnerships at The New York Times, a position he has held since 2023. In this role, he collaborates with various teams, including editorial, marketing, creative studio, and sales, to enhance the commercial brand value of the organization. His focus includes establishing new partnerships for The New York Times sub-brands, such as The Athletic, Cooking, and Wirecutter.
Previous Experience at New York Post
Before joining The New York Times, Feldman worked at the New York Post as Vice President and Head of Post Studios & Brand Identity from 2013 to 2017. During his four years at the New York Post, he contributed to the development of brand identity and creative strategies that supported the publication's goals.
Professional Background in Creative Strategy
Feldman has extensive experience in creative strategy across various prominent organizations. He served as SVP of Creative Strategy at AMC Networks from 2021 to 2022 and held the position of Vice President of Creative Strategy & Content Partnerships at WarnerMedia from 2017 to 2019. Additionally, he worked as a Creative and Brand Strategy Consultant for The Washington Post in 2023.
Educational Background
Brad Feldman studied at The University of Georgia, where he achieved a degree in Journalism. His educational background has contributed to his expertise in creative writing, content creation, and strategic marketing.
Skills and Specializations
Feldman specializes in crafting innovative strategies that drive revenue and enhance brand value. He utilizes his skills in campaign naming, ideation, and content creation to help brands tell compelling stories. His work focuses on creating strategic platforms that resonate with audiences and establish meaningful connections.