Cath L.
About Cath L.
Cath L. is a Lead Product Designer at The New York Times, where she has worked since 2023. With extensive experience in user interface and product design, she has held various roles at notable companies including Publicis Sapient, Huge, and BCG Digital Ventures.
Current Role at The New York Times
Cath L. serves as the Lead Product Designer at The New York Times, a position she has held since 2023. In this role, she is responsible for leading design initiatives that enhance user experience across digital platforms. Her work focuses on creating intuitive interfaces and engaging user interactions, contributing to the publication's digital presence.
Previous Experience in Product Design
Before her current role, Cath L. held several positions in product design. She worked as a Senior Product Designer at The New York Times from 2021 to 2023. Additionally, she was a Product Designer at Huge for one month in 2021 and served as a Senior Product Designer at CorralData and Agenda, both in 2021 and 2023 respectively. Her experience spans various companies, showcasing her versatility in the field.
Educational Background and Certifications
Cath L. has a diverse educational background. She studied Literature at UCAB - Universidad Católica Andrés Bello, earning a BA from 2001 to 2006. She also completed a Certificate in User Experience Design at General Assembly in 2015. More recently, she pursued further education at Future London Academy, obtaining certificates in Creative Leadership and Innovation Strategy in 2023. Additionally, she studied Disruptive Strategy at Harvard Business School Online in 2021.
Expertise in Design Principles
Cath L. possesses expertise in several key areas of design. She specializes in Information Architecture, which involves organizing information to improve user experience. Her skills also include Visual Design, UX Research, Prototyping, and User-centered Design principles. These competencies enable her to create effective and user-friendly digital products.
Career Timeline and Notable Positions
Cath L.'s career in design spans over a decade, with various roles in notable companies. She began her career as a Graphic Designer at L'Oréal in 2014 and progressed to positions such as Senior UI/UX Designer at Thackway McCord from 2016 to 2018. Her experience includes roles at BCG Digital Ventures, Moe Assist, Inc., and I&CO, among others, reflecting her growth and adaptability in the design industry.