Christopher Baldwin
About Christopher Baldwin
Christopher Baldwin is the Senior Manager of Conversion at The New York Times, a position he has held since 2018. He has a background in marketing and management, with previous roles at Amazon and The New York Times, and holds a Bachelor's Degree in Political Science and Entrepreneurship & Management from The Johns Hopkins University.
Current Role at The New York Times
Christopher Baldwin serves as the Sr. Manager of Conversion at The New York Times, a position he has held since 2018. In this role, he focuses on optimizing conversion strategies to enhance user engagement and drive subscription growth. His experience in digital marketing and analytics contributes to the effectiveness of campaigns aimed at increasing readership and revenue.
Previous Experience at The New York Times
Baldwin has a notable history with The New York Times, having worked in various capacities. He served as Digital Domestic Segment Lead from 2016 to 2018, where he managed digital marketing initiatives. Prior to that, he was a Marketing Manager for 9 months in 2015. His tenure at the organization reflects a commitment to advancing digital marketing efforts.
Experience at Amazon
Christopher Baldwin worked at Amazon in multiple marketing roles. He began as a Marketing Associate at Quidsi from 2011 to 2013, then advanced to Sr. Marketing Associate from 2013 to 2014. He later held the position of Marketing Manager for 11 months in 2014 to 2015. His roles at Amazon involved developing marketing strategies and managing campaigns to enhance customer engagement.
Education and Expertise
Baldwin earned a Bachelor’s Degree in Political Science and Entrepreneurship & Management from The Johns Hopkins University, where he studied from 2005 to 2009. His educational background provides a foundation in both political and business principles, informing his approach to marketing and management in his professional career.
Teaching Experience at The Johns Hopkins University
During his time at The Johns Hopkins University, Christopher Baldwin served as a Teaching Assistant from 2007 to 2009. This role involved supporting faculty and assisting students, contributing to his skills in communication and education, which are beneficial in his marketing career.