Colleen Wormsley
About Colleen Wormsley
Colleen Wormsley is a Product Marketing Manager for Games at The New York Times, where she has contributed to the app's significant growth and success. She previously held various marketing roles at Shine and Do Something, where she developed successful marketing strategies and led award-winning campaigns.
Current Role at The New York Times
Colleen Wormsley serves as the Product Marketing Manager for Games at The New York Times, a position she has held since 2022. In this role, she is responsible for developing marketing strategies for the NYT Games app, which includes popular games such as Sudoku, Tiles, and Letter Boxed. Her efforts have significantly contributed to the app's growth and visibility in the competitive mobile gaming market.
Previous Experience at Shine
Wormsley worked at Shine from 2018 to 2022, holding several key positions including Senior Manager of Product & Brand Marketing, Director of Marketing, and Growth Lead. During her tenure, she led initiatives such as the MVP experiment to offer the Shine app as a B2B employer wellness solution, utilized by major companies like Meta and Target. She also oversaw the rebranding of the app from the New York Times Crossword app to the New York Times Games app.
Experience at Do Something
At Do Something, Wormsley held various roles from 2013 to 2017, including PR & Talent Relations Associate and PR & Talent Relations Manager. She successfully transitioned the organization's PR efforts in-house, leading to award-winning campaigns in collaboration with brands such as H&M and Toyota. Her strategic approach enhanced the organization's visibility and engagement with its audience.
Education and Expertise
Wormsley studied Integrated Marketing Communications and Spanish at Ithaca College, earning a B.S. from 2009 to 2013. She also attended Middletown High School from 2005 to 2009. Additionally, she has pursued further education at the Product Marketing Alliance, enhancing her expertise in product marketing strategies.
Achievements in App Store Optimization
Wormsley has led significant App Store Optimization (ASO) initiatives for the NYT Games app, contributing to the app reaching 10 million downloads in 2023. Her strategies resulted in a record-breaking quarter for new organic installs. Due to her success, she was asked to lead ASO strategies for the entire suite of apps offered by The New York Times, including News and Cooking.