Daniel Lim
About Daniel Lim
Daniel Lim is a Senior Product Analyst at The New York Times, where he has worked since 2021. He has a diverse background in marketing and analytics, with previous roles at organizations such as YMCA Camp Ockanickon, Northeastern University, and PlacePass.
Current Role at The New York Times
Daniel Lim serves as a Senior Product Analyst at The New York Times, a position he has held since 2021. In this role, he focuses on analyzing product performance and user engagement to enhance the overall digital experience for the publication's audience. His work contributes to the strategic development of products that align with the company's goals.
Previous Experience in Marketing and Analytics
Prior to his current role, Daniel Lim accumulated diverse experience in marketing and analytics. He worked as a Marketing and Communications Coordinator at Northeastern University from 2016 to 2017. He also held positions as a Growth Marketing Co-Op and later as a Growth Marketing Analyst at PlacePass from 2018 to 2020. Additionally, he served as a Marketing Analytics Co-Op at LevelUp in 2017. These roles equipped him with skills in data analysis and marketing strategy.
Experience in Leadership and Management
Daniel Lim has demonstrated leadership skills through his role as General Manager at WRBB 104.9FM from 2016 to 2019. In this capacity, he managed station operations and coordinated programming, contributing to the station's growth and outreach efforts. He also served as Head Counselor at YMCA Camp Ockanickon, Inc. from 2015 to 2016, overseeing camp activities and staff.
Educational Background
Daniel Lim earned a Bachelor of Science in Business Administration with a concentration in Marketing from Northeastern University, completing his studies from 2014 to 2019. He also participated in the N.U.in Study Abroad Program at Dublin Business School in 2014. His educational background has provided him with a solid foundation in business principles and marketing strategies.
Early Education
Daniel Lim completed his secondary education at Cherokee High School from 2010 to 2014. This early education laid the groundwork for his subsequent academic and professional pursuits in business and marketing.