Darren Qiao
About Darren Qiao
Darren Qiao serves as the Marketing Director at The New York Times, where he has worked since 2012. He holds degrees in Electronic & Information Engineering and IT (Business), and has experience in multimedia editing, business development, and guest services.
Current Role at The New York Times
Darren Qiao has served as the Marketing Director at The New York Times since 2012, operating from Beijing, China. In this role, he has been instrumental in planning sales strategies tailored for the Chinese market. His responsibilities include managing the operations of Chinese language print products and ebooks, as well as developing and implementing comprehensive brand promotion strategies. Qiao has also led initiatives to enhance website functionality and innovate new features for the digital platforms of The New York Times.
Previous Experience at The Wall Street Journal
Before joining The New York Times, Darren Qiao worked at The Wall Street Journal as a Multimedia Editor from 2008 to 2009 in Beijing, China. In this position, he contributed to the publication's multimedia content, enhancing the overall reader experience. His role involved the integration of various media formats to support the journal's editorial objectives.
Background in Business Development at Dow Jones
Darren Qiao held the position of Business Development Manager at Dow Jones from 2009 to 2012 in Beijing, China. His work focused on identifying growth opportunities and fostering business relationships that supported the company's objectives in the region. This role built upon his previous experience and prepared him for his current position at The New York Times.
Educational Background
Darren Qiao has a strong educational foundation in engineering and business. He earned a Bachelor of Engineering (BEng) in Electronic & Information Engineering from Xidian University from 1999 to 2003. He furthered his studies with a Certificate in e-Commerce Engineering from Queen Mary University of London from 2004 to 2005. Additionally, he obtained a Master of Science (MSc) in IT (Business) from Heriot-Watt University from 2006 to 2007.
Skills in Government Relations
In his role at The New York Times, Darren Qiao has handled government relations to facilitate the publication's operations in China. This aspect of his work involves navigating regulatory environments and ensuring compliance with local laws, which is crucial for the successful functioning of the organization in the region.