David Rubin
About David Rubin
David Rubin serves as the Chief Brand and Communications Officer of The New York Times and Publisher of Wirecutter since 2023. He has extensive experience in brand management and communications, having held various leadership roles at notable companies including Pinterest and Unilever.
Work at The New York Times
David Rubin currently serves as the Chief Brand and Communications Officer of The New York Times and Publisher of Wirecutter. He has held this position since 2023, contributing to the organization's branding and communication strategies. Prior to his current role, he worked at The New York Times in various capacities, including Chief Marketing and Communications Officer from 2020 to 2023 and SVP, Head of Brand from 2016 to 2018. His tenure at the company has involved significant leadership in marketing and brand development.
Previous Experience at Pinterest
Before joining The New York Times, David Rubin worked at Pinterest as the Head of Global Brand from 2014 to 2016. In this role, he was responsible for overseeing the brand's global marketing strategies and initiatives, enhancing Pinterest's presence and engagement in the digital space.
Career at Unilever
David Rubin has extensive experience at Unilever, where he held multiple roles over several years. He served as Brand Development Director for Axe from 1999 to 2008, followed by Brand Building Director for US Hair from 2008 to 2012. He later became Brand Building Vice President for US Hair from 2013 to 2014. His work at Unilever involved leading product development, marketing plans, and P&L management.
Education and Expertise
David Rubin earned a Bachelor of Arts in History from Yale University, studying from 1989 to 1993. He later obtained a Master of Business Administration from The Wharton School, focusing on Marketing and Strategic Management, from 1997 to 1999. His educational background supports his expertise in brand management and strategic communications.
Achievements in Leadership and Strategy
Throughout his career, David Rubin has demonstrated strong leadership and strategic skills. He successfully turned around a struggling business unit at The New York Times and played a key role in launching a category-changing product aimed at younger consumers. He has developed comprehensive communications strategies and led advertising agencies in creating 360-degree marketing campaigns.