Deeksha Mehta
About Deeksha Mehta
Deeksha Mehta is a Manager of Data & Insights at The New York Times, where she has worked since 2020. She has a background in market research and analytics, with previous roles at Nielsen and Penn Schoen Berland.
Current Role at The New York Times
Deeksha Mehta serves as the Manager of Data & Insights at The New York Times, a position she has held since 2020. In this role, she is responsible for analyzing data and providing insights that inform strategic decisions within the organization. Her expertise in data analytics supports various departments in understanding audience behavior and improving content delivery.
Previous Experience in Market Research
Before her current role, Deeksha Mehta gained valuable experience in market research. She worked as a Market Research Intern at Penn Schoen Berland for four months in 2016. Additionally, she held an Insights and Planning Intern position at 360i for three months in 2015. These roles provided her with foundational skills in data analysis and market insights.
Experience at Nielsen
Deeksha Mehta worked at Nielsen in various capacities from 2016 to 2018. She began as a Research Analyst for 11 months and subsequently advanced to the role of Senior Research Analyst for one year. During her time at Nielsen, she focused on data analysis and research methodologies, contributing to the company's understanding of market trends.
Educational Background
Deeksha Mehta earned her Bachelor of Science (B.S.) degree in Media, Culture, and Communication from New York University. She attended the university from 2012 to 2016, where she developed a strong foundation in media studies and communication principles, which later informed her professional work in data and insights.
Analytical Roles at The New York Times
Prior to her current position, Deeksha Mehta held multiple analytical roles at The New York Times. She worked as an Analyst in Product Analytics from 2018 to 2019 and then as a Senior Analyst in Product Analytics from 2019 to 2020. In these positions, she focused on leveraging data to enhance product offerings and improve user engagement.