Emily Yeo
About Emily Yeo
Emily Yeo is an Associate Strategy Director at The New York Times, with a background in social media and content strategy. She has held various roles in notable companies, including Group Nine Media and We Are Social, and has a strong understanding of creative production processes.
Work at The New York Times
Emily Yeo has been serving as the Associate Strategy Director at The New York Times since 2022. In this role, she focuses on developing and implementing strategic initiatives that align with the organization's goals. Her position involves collaborating with various teams to enhance the effectiveness of content strategies and media partnerships.
Previous Experience at We Are Social
Prior to her current role, Emily worked at We Are Social as a Senior Business Manager from 2016 to 2018 in New York City. During her tenure, she was responsible for managing client relationships and developing social media strategies that catered to diverse brand needs.
Background in Public Relations and Communications
Emily Yeo studied at Queensland University of Technology, where she earned a Bachelor of Business with a focus on Public Relations from 2006 to 2010. Additionally, she attended Purdue University, achieving a Bachelor of Communications in Liberal Arts and Sciences in 2009. This educational background has equipped her with a strong foundation in communication strategies.
Experience in Content Strategy and Creative Production
Emily has a strong background in content strategy for brands, particularly in large-scale media partnerships. She has developed social media and platform strategies throughout her career, demonstrating a deep understanding of the creative production process. Her previous roles at Group Nine Media and Society Social further solidified her expertise in these areas.
Career Progression and Roles
Emily's career includes various roles that highlight her expertise in strategy and management. She served as a Senior Manager at Indigo / SNK for one year, and held multiple positions at Group Nine Media, including Senior Creative Strategist and Creative Strategist. Her diverse experience spans across different regions, including Sydney and New York City.