Eric Ward
About Eric Ward
Eric Ward serves as the Director of Advertising Innovation at The New York Times, a position he has held since 2018. He has extensive experience in digital media and advertising, having previously worked at companies such as SoundCloud, Rolling Stone Magazine, and Billboard.
Current Role at The New York Times
Eric Ward serves as the Director of Advertising Innovation at The New York Times, a position he has held since 2018. In this role, he focuses on developing and implementing innovative advertising strategies to enhance the publication's revenue streams. His work involves collaborating with various teams to create effective advertising solutions that align with the evolving media landscape.
Previous Experience at SoundCloud
Prior to his current role, Eric Ward worked at SoundCloud as the Director of Account Management from 2016 to 2018. During his tenure, he managed key client relationships and oversaw account strategies to drive growth and engagement within the platform. His experience at SoundCloud contributed to his expertise in digital advertising and client management.
Background in Digital Media
Eric Ward has a diverse background in digital media, having held various positions across notable organizations. He was the Executive Producer, Digital at Rolling Stone Magazine from 2012 to 2014, where he led digital content initiatives. He also co-founded Glide Magazine, serving as the Director of Business Development from 2002 to 2004, which provided him with foundational experience in the media industry.
Education and Expertise
Eric Ward holds a Master of Arts in Media Arts from Emerson College and a Bachelor of Science in Business Administration with a focus on Communications from Bryant University. His educational background has equipped him with the skills necessary for a successful career in media and advertising, allowing him to navigate the complexities of digital marketing and brand management.
Career Progression in Advertising and Media
Throughout his career, Eric Ward has progressed through various roles in advertising and media. He worked at Billboard as the Director of Product Development from 2007 to 2010, and at The Nielsen Company as a Digital Brand Manager from 2004 to 2007. His experience spans multiple facets of the industry, including custom solutions and account management at Wenner Media, where he held multiple positions from 2014 to 2016.