Erika Sheby
About Erika Sheby
Erika Sheby serves as the Director of Care Operations at The New York Times, where she specializes in product development and marketing strategies. With previous roles at American Express Publishing and The New York Times, she has a strong background in marketing management and compliance.
Current Role at The New York Times
Erika Sheby currently serves as the Director of Care Operations at The New York Times, a position she has held since 2020. In this role, she focuses on enhancing customer engagement and retention strategies. Sheby is responsible for developing marketing strategies that significantly improve subscriber lifecycle growth. Her leadership in managing vendor relationships supports various marketing initiatives, ensuring alignment with the organization's goals.
Previous Experience at The New York Times
Prior to her current role, Erika Sheby worked at The New York Times as a Senior Marketing Manager for Engagement and Retention from 2018 to 2020. She also held the position of Marketing Manager for Engagement and Retention from 2016 to 2018. In these roles, she was instrumental in developing marketing strategies aimed at enhancing subscriber engagement and retention, contributing to the overall growth of the publication's audience.
Experience at American Express Publishing
Erika Sheby worked at American Express Publishing as a Senior Marketing Manager from 2007 to 2015. During her eight years there, she specialized in product development from concept to market, focusing on creative development and the execution of marketing plans. Sheby ensured privacy and regulatory compliance in all marketing operations, demonstrating her commitment to ethical marketing practices.
Education and Expertise
Erika Sheby earned her Bachelor's degree in Business with a focus on Marketing from the State University of New York at Albany, where she studied from 1997 to 2000. Her educational background supports her extensive expertise in audience development, branded product development, and loyalty programs. She possesses strong skills in pricing, P&L management, and database management, which contribute to effective customer acquisition and retention strategies.
Leadership and Organizational Skills
Erika Sheby demonstrates strong organizational leadership and talent development skills in her roles. She effectively manages vendor relationships and utilizes her extensive experience in database management and analysis to support consumer and product research. Her ability to lead teams and develop marketing strategies has been a key factor in her success in enhancing subscriber engagement and retention.