Erin Hennessy
About Erin Hennessy
Erin Hennessy serves as the Executive Director of Product Marketing & Insights at The New York Times, a position she has held since 2016. With a background in social media research and cross-platform analysis, she has contributed to various media organizations, including NBC News and CNBC.
Work at The New York Times
Erin Hennessy has served as the Executive Director of Product Marketing & Insights at The New York Times since 2016. In this role, she provides guidance on multiplatform and social media measurement initiatives. Her work focuses on understanding audience engagement and optimizing marketing strategies across various platforms. Hennessy's leadership in product marketing has contributed to the organization's efforts in adapting to the evolving media landscape.
Previous Experience in Media Research
Before joining The New York Times, Erin Hennessy held several positions in media research. She worked at NBC News as Senior Manager of Cross-platform Research from 2014 to 2016, where she specialized in translating business-side research into narratives for NBC Live Digital sales. Prior to that, she was a Senior Analyst at CNBC from 2012 to 2014, focusing on cross-platform research. Her career began at NM Incite, where she served as a Senior Analyst in Social Media Research from 2010 to 2012.
Education and Expertise
Erin Hennessy earned a Bachelor of Science (B.S.) degree from Boston College. Her academic background has equipped her with the skills necessary for her roles in product marketing and media research. Hennessy has developed expertise in analysis and insight generation, particularly in the context of industry-wide media trends and audience behavior.
Research and Analysis Contributions
During her tenure at NBC News, Erin Hennessy executed the design and implementation of custom studies to support sales efforts. This involved vendor selection and methodology design, which were critical in generating insights that informed marketing strategies. Hennessy's ability to manage analysis and generate insights has been a key component of her work in the media industry.