Eva Xian
About Eva Xian
Eva Xian is a Senior Marketing Analytics Manager at The New York Times, where she has worked since 2023. She holds a Bachelor's Degree in International Marketing and a Master's Degree in Management Information Systems from Baruch College.
Work at The New York Times
Eva Xian has been employed at The New York Times as a Senior Marketing Analytics Manager since 2023. In this role, she is responsible for analyzing marketing data to inform strategic decisions and optimize marketing efforts. Her position is based in New York, New York, where she contributes to the publication's marketing initiatives.
Education and Expertise
Eva Xian holds a Bachelor's Degree in International Marketing from Baruch College. She is currently pursuing a Master of Science in Management Information Systems and Services at the same institution, with an expected completion date in 2024. Additionally, she earned a Certificate in Data Analytics from General Assembly in 2017, enhancing her analytical skills in the marketing domain.
Previous Experience at Forbes
Prior to her current role, Eva Xian worked at Forbes in various capacities. She began as a Marketing Coordinator from 2014 to 2016, then advanced to Senior Marketing Coordinator from 2016 to 2017, and later served as an Associate Marketing Manager from 2017 to 2018. Her tenure at Forbes provided her with extensive experience in marketing strategy and coordination.
Experience at JPMorgan Chase & Co.
Eva Xian's professional background includes significant roles at JPMorgan Chase & Co. She worked as a Marketing Data Analyst for six months in 2018, followed by a four-year tenure as a Senior Marketing Analytics Associate from 2019 to 2023. In 2023, she briefly held the position of Vice President for one month. Her roles at JPMorgan Chase focused on leveraging data to enhance marketing strategies.
Early Career and Other Roles
Eva Xian's early career includes a position as a Digital Marketing Jr. Associate at Dun and Bradstreet in 2014 and a Finance Intern at Morgan Stanley from 2011 to 2012. She also worked as a Sr. Marketing Data Analyst at Generator Media + Analytics for six months in 2018. These roles contributed to her foundational knowledge in marketing and data analysis.