Fernanda Didini
About Fernanda Didini
Fernanda Didini is an Art Director and Senior Designer with extensive experience in the magazine and branding industries. She currently works at The New York Times and has held positions at various notable companies, including NBC News and PepsiCo.
Current Role at The New York Times
Fernanda Didini serves as an Art Director and Senior Designer at The New York Times, a position she has held since 2021. In this role, she focuses on creating impactful visual narratives that align with the publication's standards. Her experience in design and branding contributes to her ability to produce compelling visual content that resonates with readers.
Previous Experience at NBC News
Didini worked at NBC News as an Art Director and Editorial Designer for a period of ten months in 2020. During her tenure, she was responsible for developing visual concepts and editorial designs that enhanced the storytelling aspect of the news content. This role further solidified her expertise in visual communication within a fast-paced media environment.
Education and Training in Design
Fernanda Didini has a Bachelor of Fine Arts (BFA) in Graphic Design, Product Design, and Fashion Design from Universidade Federal de Pernambuco, which she completed from 2006 to 2009. She also studied Typography at Type@Cooper in 2018 and completed a program in After Effects and Motion Design at the School of Motion in 2020. These educational experiences have equipped her with a diverse skill set in design.
Career Progression in the Magazine Industry
Didini has spent approximately ten years in the magazine industry, where she progressed from a designer to a design leader. Her roles included Art Director and Design Director at various organizations, including Editora Globo and Abril Mídia. This extensive experience has allowed her to develop a strong focus on infographics and visual identity, impacting people's daily lives through her work.
Expertise in Branding and Team Leadership
Fernanda Didini has a background in branding, having started her career designing systems, brands, and packaging. She is recognized for her ability to identify and leverage the strengths of her team members, enhancing their work and fostering a collaborative environment. Her passion for storytelling through design is evident in her contributions to various creative studios and publications.