Francisco Bastos
About Francisco Bastos
Francisco Bastos serves as the Director of Measurement and Insights at The New York Times, where he has worked since 2020. With over 15 years of experience in market research, he has held various roles at Kantar and Europanel, specializing in quantitative and qualitative methods.
Work at The New York Times
Francisco Bastos has served as the Director of Measurement and Insights at The New York Times since 2020. In this role, he operates from Minneapolis, Minnesota, utilizing his extensive experience in market research to inform data-driven decisions. His responsibilities include analyzing data to provide insights that influence revenue and business planning strategies.
Professional Experience in Market Research
With over 15 years of experience in both quantitative and qualitative market research methods, Francisco Bastos has held various positions that highlight his expertise. He worked at Worldpanel by Kantar in multiple roles, including Account Manager and Global Consumer Insight Director. His tenure at Kantar culminated in his position as Global Strategic Insight Director from 2016 to 2020, where he focused on strategic insights in New York.
Education and Expertise
Francisco Bastos studied at Universidad de Los Andes, where he earned a degree in Industrial Engineering, with a focus on Business Administration, Management, and Operations, as well as Psychology. He furthered his education at New York University, obtaining a Professional Certificate in Marketing Optimization and Insights in 2023. His educational background supports his deep understanding of the advertising landscape and marketing analytics.
Previous Roles at Kantar and Europanel
Prior to his current role, Francisco Bastos held several positions at Kantar and Europanel. He served as Global Consumer Insight Consultant at Kantar and as Consumer Insight Director at Europanel. His experience in these roles contributed to his ability to build successful teams that deliver impactful data-driven insights.
Internship Experience
Francisco Bastos began his professional journey with an internship at Oxy in 2007, where he gained initial exposure to the corporate environment. This experience laid the groundwork for his subsequent career in market research and insights.