Georgina Ustik
About Georgina Ustik
Georgina Ustik is a Senior Editor at The New York Times, specializing in EMEA and APAC regions for T Brand Studio International. She has held various editorial roles across multiple organizations, including Sifted and TNW, and has a strong academic background in Art History and New Media.
Current Role at The New York Times
Georgina Ustik serves as the Senior Editor for EMEA & APAC at T Brand Studio International, a position she has held since 2022. In this role, she oversees content strategy and editorial direction for the regions, contributing to the studio's mission of creating innovative storytelling and branded content. Her experience in international markets informs her approach to editorial leadership.
Previous Experience at Sifted
Prior to her current role, Ustik worked at Sifted as the Head of Content from 2021 to 2022. Based in London, she was responsible for leading content initiatives and developing strategies to engage audiences in the startup and tech sectors. Her tenure at Sifted enhanced her expertise in content creation and digital media.
Educational Background
Georgina Ustik holds a Master's degree in New Media & Digital Culture from the University of Amsterdam, which she completed from 2016 to 2017. She also earned a Bachelor's degree in Art History and Visual Arts from Barnard College, studying there from 2012 to 2016. Additionally, she attended UCL for 11 months in 2014, focusing on the History of Art.
Internship and Early Career
Ustik began her career with internships that provided foundational experience in leadership and content creation. She was a Global Symposium Student Fellow at the Athena Center for Leadership Studies at Barnard College in 2014, where she worked in Shanghai for three months. She also served as a Research and Special Events Intern at the same center for three months in the Greater New York City Area.
Experience in Digital Media
Georgina Ustik has extensive experience in digital media and content management. She worked at Tumblr as an Event & Social Media Assistant from 2015 to 2016 and held various editorial roles at TNW from 2017 to 2021, including Editorial Community Manager and Editor + Content Creative. Her roles at Blendle as the USA Editor and at TNW contributed to her expertise in digital content strategy.