Giuliana Carranza
About Giuliana Carranza
Giuliana Carranza is a Manager of Measurement Capabilities at The New York Times, where she has worked since 2020. She has a background in media coordination and planning, with previous roles at KRT Marketing, Gap Inc., and other organizations.
Current Role at The New York Times
Giuliana Carranza serves as the Manager of Measurement Capabilities at The New York Times, a position she has held since 2020. In this role, she focuses on data analytics and storytelling with data, providing support to advertisers. Her work involves integrating creative and critical thinking into marketing and communications strategies, enhancing the effectiveness of advertising initiatives.
Previous Experience in Media and Advertising
Before her current role, Carranza worked at The New York Times as Manager of Ad Product and Capabilities from 2019 to 2020. She also held positions at Gap Inc. as a Media Planning Specialist and Digital Media Strategist between 2017 and 2019. Earlier in her career, she gained experience as a Media Coordinator and Account Manager at KRT Marketing, where she developed foundational skills in media coordination and account management.
Educational Background
Giuliana Carranza earned a Bachelor of Arts degree in Communication and Media Studies from Saint Mary's College of California, graduating Cum Laude in 2016. She also studied at John Cabot University in Rome, Italy, during the Fall Semester of 2014, further enhancing her knowledge in the field of communication and media.
Diverse Skill Set in Marketing and Communications
Carranza has a demonstrated history of working in both the advertising and communications industries. Her expertise includes data analytics, creative thinking, and critical thinking, which she applies to her marketing and communications work. This diverse skill set has enabled her to support various advertising initiatives effectively.
Early Career and Internships
Giuliana Carranza began her career with internships, including a role as a Social Media Intern at City Point Realty San Francisco in 2014. She also interned at KRT Marketing as a Media Coordinator before becoming a full-time employee. These early experiences laid the groundwork for her future roles in media and marketing.