Grace Garcia
About Grace Garcia
Grace Garcia is a Client Coordinator for Culture & Entertainment Partnerships at The New York Times, where she has worked since 2022. She holds a Bachelor's degree in Public Relations and Advertising from the University of North Carolina at Chapel Hill and has experience in public relations, marketing, and event planning.
Current Role at The New York Times
Grace Garcia serves as the Culture & Entertainment Partnerships, Client Coordinator at The New York Times. She has held this position since 2022, contributing to the development of media partnerships and client engagement strategies. Her role involves collaborating with senior sales and strategy teams, particularly during significant awards seasons such as the Oscars, Emmys, Grammys, and Tonys. Garcia also focuses on enhancing client experiences by planning high-profile events and exploring new partnership opportunities.
Education and Expertise
Grace Garcia completed her education at the University of North Carolina at Chapel Hill, where she earned a Bachelor's degree in Public Relations and Advertising from 2018 to 2022. Prior to her university studies, she attended Marvin Ridge High School from 2014 to 2018. Her academic background has equipped her with skills in communication, marketing, and public relations, which she applies in her professional roles.
Previous Work Experience
Before her current position, Grace Garcia gained diverse experience in various roles. She worked as a Public Relations Intern at Charlotte Art League in 2019, where she contributed for four months. She also served as a Marketing Strategist at Ackerman Center for Excellence in Sustainability in 2021. Additionally, she held the position of Curatorial Assistant at the North Carolina Museum of Art from 2019 to 2020 and was an External Affairs Fellow at The Metropolitan Museum of Art from 2020 to 2021.
Professional Contributions
In her current role and previous positions, Grace Garcia has made significant contributions to various projects. She has provided recommendations to senior teams to secure commitments during major awards seasons and has opened discussions with key decision makers at organizations like The Athletic and NBA2K. Garcia has also trained colleagues on the application of generative AI for enhancing workflows related to video mocks and ticketing.
Media and Event Engagement
Grace Garcia has a strong background in media engagement and event planning. She has collaborated with events leadership to organize high-profile client entertaining events during NY Fashion Week and the New York Film Festival. Additionally, she worked with the Audience Insights team to create surveys and one-sheets aimed at improving go-to-market strategies, focusing on data targeting capabilities.