Hannah Poferl
About Hannah Poferl
Hannah Poferl serves as the Chief Data Officer, Head of Audience, and Assistant Managing Editor at The New York Times, a position she has held since 2021. With a background in analytics and newsroom strategy, she has worked in various editorial roles at The New York Times since 2014.
Current Role at The New York Times
Hannah Poferl serves as the Chief Data Officer, Head of Audience, and Assistant Managing Editor at The New York Times. She has held this position since 2021, contributing to the organization for three years in New York, United States. In her current role, she focuses on audience engagement and data-driven strategies to enhance the newsroom's operations.
Previous Positions at The New York Times
Prior to her current role, Poferl held several positions at The New York Times. She worked as the Associate Managing Editor from 2019 to 2021 and as Deputy Editor from 2018 to 2019. Additionally, she served as Director/Editor of Newsroom Strategy from 2016 to 2018 and as Senior Manager of Newsroom Analytics from 2014 to 2016. Her experience in these roles has shaped her expertise in newsroom management and analytics.
Early Career Experience
Hannah Poferl began her career in analytics and business development. She worked at HUGE as Analytics Lead from 2012 to 2014 and at Threespot as Digital Analytics and SEO Lead from 2011 to 2012. Additionally, she held a position at Internet Exposure in business development from 2009 to 2010 and served as an Analyst for Global Accounts at HID Global from 2008 to 2009. These roles provided her with a strong foundation in data analysis and digital strategy.
Educational Background
Hannah Poferl studied at the University of St. Thomas, where she earned a Bachelor of Arts degree, graduating Summa Cum Laude. Her studies included International Studies, French, and Political Science from 2001 to 2005. She also attended American University in 2003, focusing on Foreign Policy. This educational background has contributed to her analytical skills and understanding of global issues.