Helen Park Wheat

Helen Park Wheat

Executive Director, Advertising Analytics @ The New York Times

About Helen Park Wheat

Helen Park Wheat serves as the Executive Director of Advertising Analytics at The New York Times, a position she has held since 2024. She has a diverse background in analytics and finance, with previous roles at companies such as Peloton Interactive, Foursquare, and Trulia.

Current Role at The New York Times

Helen Park Wheat serves as the Executive Director of Advertising Analytics at The New York Times. She has held this position since 2024, working from Boston, Massachusetts. In this role, she is responsible for overseeing advertising analytics strategies and initiatives, contributing to the organization's overall advertising performance.

Previous Experience at Peloton Interactive

Helen Park Wheat worked at Peloton Interactive from 2015 to 2022. During her tenure, she held two positions: Analytics and Senior Director of Data Science. In these roles, she focused on data-driven strategies to enhance the company's analytics capabilities and support business decisions.

Work History at Foursquare and Trulia

Helen Park Wheat gained experience in analytics and finance at Foursquare from 2013 to 2014. She then transitioned to Trulia, where she worked in Strategy & Sales Analytics for nine months in 2014 to 2015. These roles contributed to her expertise in analytics within the real estate and technology sectors.

Educational Background

Helen Park Wheat studied at the University of California, Berkeley, where she earned a Bachelor of Arts in Economics, Political Science, and Spanish from 2006 to 2008. She also attended Yonsei University and Universidad Carlos III de Madrid, focusing on Estudios Hispanicos. These educational experiences provided her with a strong foundation in analytical and economic principles.

Early Career Experience

Helen Park Wheat's early career includes roles at The Bank of New York Mellon as a Portfolio Manager from 2009 to 2011 and as a Debt Management Intern at the US Department of the Treasury in 2008. She also worked as a Consultant for the Oakland Unified School District from 2006 to 2008. These positions contributed to her understanding of finance and analytics.

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