Isaac Jeon
About Isaac Jeon
Isaac Jeon is an Associate Director of Measurement and Insights at The New York Times, where he has worked since 2020. He has over eight years of experience in branding and research, having held various roles in notable organizations including Starcom and Brandware Research.
Current Role at The New York Times
Isaac Jeon serves as the Associate Director of Measurement and Insights at The New York Times. He has held this position since 2022, contributing to the organization for two years. In this role, he focuses on analyzing data and providing insights that support brand strategy and media effectiveness. Prior to this, he worked as a Senior Manager of Brand and Media Insights at the same organization since 2020.
Previous Experience at The New York Times
Isaac Jeon worked at The New York Times from 2018 to 2020 as the Manager of Brand and Media Insights. During his two years in this role, he was responsible for developing insights that informed brand strategies and media planning. His experience at The New York Times has equipped him with a deep understanding of the media landscape and brand alignment.
Experience at Starcom
Before joining The New York Times, Isaac Jeon was a Senior Analyst at Starcom from 2017 to 2018. His role involved analyzing media performance and providing actionable insights to enhance brand strategies. This position allowed him to gain valuable experience in the Greater New York City Area.
Educational Background
Isaac Jeon earned a Bachelor of Arts (B.A.) in English Language and Literature with a focus on Southern Gothic from the University of South Carolina. He studied there from 2010 to 2013, completing a three-year program. His educational background has contributed to his analytical skills and understanding of narrative in branding.
Career Foundation and Early Experience
Isaac Jeon began his career in Atlanta, where he worked with a variety of product brands, including consumer packaged goods (CPG) and political organizations. He has accumulated eight years of experience in branding and research across different verticals. His early roles included positions at Brandware Research, where he served as an Analyst and later as a Senior Analyst, gaining insights into market research and brand strategy.