Jackie L.
About Jackie L.
Jackie L. serves as the Director of Audience Strategy at The New York Times, a position held since 2019. With a background in media strategy and corporate debt analysis, Jackie has accumulated extensive experience in various roles within the media and finance sectors.
Current Role as Director Audience Strategy
Jackie L. serves as the Director of Audience Strategy at The New York Times, a position held since 2019. In this role, Jackie focuses on developing and implementing strategies to engage and grow the audience for the publication. The work involves analyzing audience data and trends to inform content creation and distribution, ensuring that The New York Times meets the evolving needs of its readers.
Previous Experience at The New York Times
Prior to the current role, Jackie L. worked at The New York Times in various capacities. From 2018 to 2019, Jackie was the Senior Manager of Media Strategy, where responsibilities included overseeing media initiatives to enhance audience engagement. Before that, from 2016 to 2017, Jackie served as the Senior Manager of Site Optimization, focusing on improving the user experience on the publication's digital platforms.
Professional Background in Finance
Jackie L. has a background in finance, having worked at Merrill Lynch as a Senior Corporate Debt Products Analyst from 2007 to 2012. This role involved analyzing corporate debt products and providing insights to support investment decisions. Jackie also held positions at Bank of America as a Middle Market Analyst and Associate Underwriter from 2006 to 2007, contributing to financial assessments and underwriting processes.
Experience in Digital Marketing
Before joining The New York Times, Jackie L. worked in digital marketing at Turn as an Account Manager from 2014 to 2016. In this role, Jackie managed client accounts and developed strategies to optimize advertising campaigns. Additionally, Jackie gained experience as a Marketing Intern at Terras De Alter, Lda. in 2013, where responsibilities included supporting marketing initiatives.
Internship Experience
Jackie L. began her professional journey with internships that provided foundational experience. In 2005, Jackie interned at Zurich North America for three months, gaining exposure to the insurance industry. In 2013, Jackie completed a month-long internship at Terras De Alter, Lda. in Portugal, where she contributed to marketing efforts.