Jake Grovum
About Jake Grovum
Jake Grovum serves as the Associate Director, Off Platform at The New York Times, a position he has held since 2022. He has extensive experience in audience engagement and social media strategy, having previously worked at notable organizations such as Financial Times and The New York Times.
Current Role at The New York Times
Jake Grovum serves as the Associate Director, Off-Platform at The New York Times, a position he has held since 2022. In this role, he focuses on strategies to enhance the publication's reach and engagement across various platforms outside of its primary website. His work contributes to the overall digital strategy of the organization, ensuring that content is effectively distributed and promoted.
Previous Experience at The New York Times
Prior to his current role, Jake Grovum worked at The New York Times as the Deputy Off-Platform Editor from 2020 to 2022. He was responsible for overseeing off-platform content strategies during this period. Additionally, he served as the Social Strategy Editor from 2019 to 2020, where he developed and implemented social media strategies to engage audiences.
Experience at Financial Times
Jake Grovum held multiple positions at Financial Times, including US Head of Audience Engagement for five months in 2019, and Acting Head of Social Media from 2017 to 2018. He also worked as the US Social Media Editor from 2017 to 2018 and as a Social Media Journalist from 2015 to 2016. His roles involved enhancing audience engagement and managing social media initiatives.
Background in Journalism
Jake Grovum began his journalism career at The Minnesota Daily, where he served as Projects Editor and later as Staff Reporter/Senior Staff Reporter from 2007 to 2009. He also worked as a Staff Writer at Politics in Minnesota from 2010 to 2012. His early experiences in journalism laid the foundation for his subsequent roles in audience engagement and social media strategy.
Education in Journalism
Jake Grovum studied at the University of Minnesota-Twin Cities, where he earned a degree in Journalism from 2007 to 2009. His education provided him with the skills and knowledge necessary for a successful career in media and audience engagement.