Jared Kaplinsky
About Jared Kaplinsky
Jared Kaplinsky serves as the Financial Executive Director of Subscription Growth and Marketing at The New York Times, a position he has held since 2017. With a strong background in finance and analytics, he plays a key role in developing strategies to enhance subscription services.
Work at The New York Times
Jared Kaplinsky serves as the Financial Executive Director of Subscription Growth and Marketing at The New York Times, a position he has held since 2017. In this role, he focuses on driving subscription growth strategies and enhancing marketing efforts for subscription services. His expertise in finance and analytics contributes to strategic decision-making processes within the organization. Kaplinsky's innovative marketing techniques have been pivotal in the company's efforts to expand its subscriber base.
Education and Expertise
Jared Kaplinsky earned a Master of Business Administration (MBA) from Georgetown University McDonough School of Business, where he studied Business Administration and Management from 2012 to 2014. He also holds a Bachelor of Science in Finance from Penn State University, completed from 2002 to 2006. His educational background provides a strong foundation in business strategy, finance, and analytics, which he applies in his current role.
Professional Background
Before joining The New York Times, Jared Kaplinsky held various positions in finance and analytics. He worked as a Revenue Analyst at FanDuel from 2015 to 2016 and served as a Senior Consultant at Cognizant Technology Solutions from 2014 to 2015. His earlier experiences include internships at Toys R Us and Monumental Sports & Entertainment, where he focused on marketing analytics. Additionally, he worked as a Sales Manager at UBS Financial Services, Inc. and as a Land Acquisition Analyst at K. Hovnanian Homes.
Career Progression
Jared Kaplinsky's career began in 2006 as a Land Acquisition Analyst at K. Hovnanian Homes. He transitioned to UBS Financial Services, where he spent five years as a Sales Manager. Following this, he gained experience as a Senior Consultant at Cognizant Technology Solutions and as a Consultant at Boston Marketing Advisors. His diverse roles have equipped him with a comprehensive understanding of finance, marketing, and analytics, which he now leverages in his leadership position at The New York Times.