Jenna Parano
About Jenna Parano
Jenna Parano is a Senior Digital Marketing Associate at The New York Times, where she manages advertising strategies for over 25 products and events. With a background in marketing and experience in campaign optimization, she plays a key role in ensuring successful digital marketing initiatives.
Work at The New York Times
Jenna Parano has been employed at The New York Times since 2020 as a Senior Digital Marketing Associate. In this role, she collaborates with stakeholders to ensure that project assets meet specifications and objectives, facilitating seamless campaign launches. Jenna manages the strategy, flighting, and optimization of advertising for over 25 products and events, including The Daily podcast. She monitors live campaign performance, adjusting based on key metrics such as impressions and click-through rates (CTRs) to achieve project goals. Prior to her current position, she served as a Marketing Associate at The New York Times from 2018 to 2020.
Education and Expertise
Jenna Parano earned her Bachelor's Degree in Marketing from West Chester University of Pennsylvania, where she studied from 2012 to 2016. Her educational background provides her with a solid foundation in marketing principles and strategies. This expertise is evident in her current role, where she leads multi-channel operations for key 360° digital marketing projects at The New York Times. Jenna's understanding of the digital media landscape and marketing technology systems enables her to evaluate vendor products for integration within the NYT marketing ecosystem.
Background
Jenna Parano has built a career in digital marketing, focusing on campaign management and optimization. Her work experience at The New York Times spans multiple roles, beginning as a Marketing Associate before advancing to her current position as Senior Digital Marketing Associate. This progression reflects her growing expertise in managing advertising strategies and campaign performance. Jenna's role involves defining and creating target audiences using customer data platforms, which enhances campaign engagement.
Achievements
In her role at The New York Times, Jenna Parano has optimized operational processes in collaboration with cross-functional partners, leading to increased efficiency in marketing initiatives. She effectively manages the advertising strategy for numerous products and events, demonstrating her ability to handle complex marketing projects. Jenna's contributions to the digital marketing team have been instrumental in aligning project assets with overall campaign objectives, ensuring successful launches and performance monitoring.