Jennie Coughlin
About Jennie Coughlin
Jennie Coughlin is the Audience Editor for Metro at The New York Times, where she has worked since 2022. With a robust background in digital content strategy and audience engagement, she has held various editorial roles at Gannett | USA TODAY NETWORK and has expertise in data-driven presentations.
Current Role at The New York Times
Jennie Coughlin serves as the Audience Editor for the Metro section at The New York Times. In this role, she has been responsible for developing innovative audience engagement strategies that leverage data insights to enhance reader interaction. She has been with the organization since 2022, contributing to the newspaper's efforts to connect with its audience more effectively.
Previous Experience at Gannett | USA TODAY NETWORK
Prior to her current position, Jennie Coughlin held various roles at Gannett | USA TODAY NETWORK. She worked as a Senior Breaking News Editor for six months in 2019 in North Jersey. She also served as a Regional Audience Analyst and Content Strategist from 2015 to 2016 in Binghamton, New York. Her experience includes positions as Audience Analyst, Digital Producer, Online Editor, and Deputy Director of Digital, spanning from 2007 to 2019.
Background in Journalism
Jennie Coughlin began her career in journalism as a Reporter at Community Newspaper Co. from 1999 to 2002 in Milford, Massachusetts. She transitioned through various editorial roles, including Assistant City Editor and Data/Online Editor at Gannett | USA TODAY NETWORK. Her extensive background has provided her with a strong foundation in digital content strategy and audience engagement.
Education and Expertise
Jennie Coughlin studied at the University of Missouri-Columbia, where she earned a Bachelor of Journalism (B.J.) degree with a focus on News-editorial from 1996 to 1999. She possesses expertise in crafting data-driven presentations that effectively communicate complex insights to diverse audiences. Her skill set includes integrating data analytics into newsroom operations to improve content reach and engagement.
Role as SEO Editor at The New York Times
Before her current role, Jennie Coughlin worked as an SEO Editor at The New York Times from 2019 to 2022. During this time, she focused on optimizing content for search engines, enhancing the visibility of articles, and improving overall digital strategy. Her experience in SEO has contributed to her understanding of audience engagement and digital content strategy.