Jesse Smith
About Jesse Smith
Jesse Smith is the Sales Director for the General Market at The New York Times, bringing extensive experience in sales and partnership management across various media companies. He has a proven track record of forging significant partnerships and expertise in both digital and physical activations.
Current Role at The New York Times
Jesse Smith serves as the Sales Director for the General Market at The New York Times. He has held this position since 2022, contributing to the organization's sales strategy and partnership development in New York, New York. His role involves leveraging his extensive experience in sales and relationship management to drive revenue growth.
Previous Experience in Sales and Marketing
Prior to his current role, Jesse Smith accumulated significant experience in sales and marketing across various organizations. He worked at Digitas as a Marketing Associate from 2004 to 2005, followed by a three-year tenure as Sr. Account Executive at Northside Media from 2005 to 2008. He later served as Chief Revenue Officer at Northside Media from 2016 to 2018 and as SVP of Media, Partnerships, and Revenue at New Stand from 2018 to 2021.
Educational Background in Marketing and Business
Jesse Smith studied at the University of Arizona, where he earned a Bachelor of Science degree in Marketing, Business Administration, and Media Arts from the Eller College of Management. This educational foundation has supported his career in sales and marketing, enabling him to develop effective strategies and partnerships.
Expertise in Partnerships and Activations
Jesse Smith possesses expertise in both digital and physical activations, as well as integrated content strategy. He has a consultative approach to sales and relationship management, which has facilitated the creation of six and seven-figure partnerships. His background includes a strong focus on experiential and strategic partnerships.
Notable Collaborations with Major Brands
Throughout his career, Jesse Smith has forged multifaceted partnerships with several major brands, including American Express, Anheuser-Busch, Apple, and HBO. He has worked closely with top brands, artists, venues, creators, and producers to introduce consumers to new products, services, content, and experiences.