Jordan Cohen
About Jordan Cohen
Jordan Cohen serves as the Executive Director of Communications at The New York Times, a position he has held since 2019. With extensive experience in strategic communications, he has played a key role in promoting various high-profile projects and initiatives within the organization.
Work at The New York Times
Jordan Cohen has held multiple roles at The New York Times since joining the organization in 2011. He currently serves as the Executive Director of Communications, a position he has held since 2019. Prior to this role, he worked as Communications Manager from 2014 and as Director of Communications starting in 2017. Throughout his tenure, he has led various strategic communications initiatives, including the promotion of high-profile projects and the introduction of new revenue-generating podcasts.
Education and Expertise
Jordan Cohen studied at NYU Steinhardt School of Culture, Education, and Human Development, where he earned a Bachelor of Science (B.S.) degree in Communication and Media Studies from 2007 to 2011. His educational background has equipped him with a strong foundation in communication strategies, which he has applied throughout his professional career.
Background in Public Relations
Before joining The New York Times, Jordan Cohen gained experience in public relations through various internships. He served as a Public Relations Intern at Time Inc. for seven months in 2011, and held positions at Disney ABC Television Group, NBCUniversal, and Fox Broadcasting Company. These roles provided him with insights into media relations and marketing, which he has utilized in his subsequent positions.
Achievements in Strategic Communications
Jordan Cohen has been instrumental in managing communications for significant projects at The New York Times. He oversaw the promotion of 'The 1619 Project' and managed communications for the acquisition of Serial Productions and Audm. Additionally, he contributed to the growth of standalone subscription products like Cooking and Games, enhancing their visibility and engagement through strategic communications.
Podcast Initiatives at The New York Times
Cohen led strategic communications efforts for the introduction of a portfolio of podcasts at The New York Times, including 'The Daily.' This initiative not only expanded the organization's audio offerings but also became a notable revenue stream. His work in this area reflects his commitment to innovative communication strategies that align with evolving media consumption trends.