Jordan Jacobson
About Jordan Jacobson
Jordan Jacobson is a Creative Director specializing in design and marketing, currently leading the Growth Marketing design team at The New York Times. With a strong background in various design roles and a refined aesthetic, he focuses on enhancing brand identity and consumer experience.
Work at The New York Times
Jordan Jacobson has held multiple positions at The New York Times, starting as Senior Art Director in Marketing from 2017 to 2020. He then served as Associate Creative Director for Growth and Engagement Marketing from 2020 to 2023. In 2023, he transitioned to the role of Creative Director, Design - Marketing. In these roles, he has led the Growth Marketing design team, focusing on expanding the enterprise-wide subscription business.
Education and Expertise
Jordan Jacobson studied at The University of Kansas, where he earned a Bachelor of Fine Arts in Visual Communications from 2007 to 2011. He also attended Hochschule Trier, achieving a degree in Communication Design in 2010. His educational background supports his expertise in creative pitching, social media marketing, and design leadership.
Background
Jordan Jacobson began his career as a Sales Associate at Urban Outfitters from 2007 to 2010. He gained early design experience as a Creative Intern at The Integer Group in 2010. Following this, he worked as a Junior Art Director at Berlin Cameron from 2011 to 2013. His career continued to evolve with roles at Metronome3 as Digital Art Director and Creative Lead from 2013 to 2014, and at RED PEAK as Senior Designer from 2014 to 2015.
Achievements
Throughout his career, Jordan Jacobson has developed a refined, contemporary aesthetic and a strong understanding of typography, image, color, and composition. He balances brand identity, consumer experience, and performance through traditional and digital design practices. His work has contributed to the marketing efforts at The New York Times, particularly in expanding subscription services.