Jordan Jones
About Jordan Jones
Jordan Jones serves as the Associate Director of Culture Insights at The New York Times, where he leads the Pivotal program to provide clients with cultural relevance and consumer insights. His diverse background spans communications, urban planning, and politics, enhancing his approach to cultural insights and storytelling.
Current Role at The New York Times
Jordan Jones currently serves as the Associate Director of Culture Insights at The New York Times, a position held since 2023. In this role, Jones focuses on integrating cultural relevance and consumer insights into the company's advertising strategies. This position follows a successful tenure as Senior Manager of Culture Insights from 2020 to 2023, where Jones contributed to various initiatives aimed at enhancing the publication's engagement with contemporary cultural topics.
Previous Experience at The New York Times
Prior to the current role, Jordan Jones worked at The New York Times as an Insights Manager for six months in 2020. This position involved analyzing data and consumer behavior to inform editorial and advertising strategies. Jones's experience at The New York Times has been marked by a focus on cultural insights, which has been pivotal in shaping the company's approach to storytelling and audience engagement.
Education and Expertise
Jordan Jones holds a Master’s Degree in Public Administration from the University of Illinois at Chicago, completed between 2014 and 2016. Additionally, Jones earned a Bachelor’s Degree in English Language and Literature from the University of Iowa from 2004 to 2008. This educational background supports a diverse skill set that includes communications, urban planning, and politics, enhancing the ability to analyze cultural trends and consumer insights.
Professional Background
Jordan Jones has a diverse professional background that includes roles in project management, data analysis, and field organization. Prior positions include Project Manager and Project Associate at Metro Strategies, Inc., Data Team Member at GrubHub Seamless, and various internships in organizations such as the Center for Financial Services Innovation and the Forest Preserve Foundation. This varied experience contributes to a comprehensive understanding of cultural dynamics and consumer behavior.
Thought Leadership Initiatives
At The New York Times, Jordan Jones spearheads Pivotal, a thought leadership program designed to provide clients with insights into cultural relevance and contemporary topics. This initiative reflects Jones's commitment to combining rigorous research with consumer insights, thereby enhancing the storytelling capabilities of The New York Times and its advertising partners.