Joy Bai
About Joy Bai
Joy Bai serves as the Senior Vice President and Head of Audience and Engagement Insights at The New York Times, where she leads analytical teams to improve subscriber engagement. She has a strong background in analytics and has held various leadership roles at companies such as Morgan Stanley and Discover Financial Services.
Current Role at The New York Times
Joy Bai serves as the Senior Vice President and Head of Audience and Engagement Insights at The New York Times. In this role, she leads analytical teams focused on enhancing subscriber engagement across various platforms, including News, Cooking, Games, and Audio. Her work aims to drive audience growth and improve user experience through data-driven insights.
Previous Experience in Analytics and Marketing
Prior to her current position, Joy Bai held several roles in analytics and marketing across notable organizations. She worked at Morgan Stanley as the Head of Data Science and Executive Director for Wealth Management and Morgan Stanley Bank from 2019 to 2021. She also served as the Director of Analytics at Twitter Service for a brief period in 2022. Her earlier experience includes various positions at Discover Financial Services, where she developed her expertise in marketing analytics and risk management.
Educational Background in Mathematics and Statistics
Joy Bai has a strong academic foundation in mathematics and statistics. She earned a Bachelor of Science degree in Mathematics from Nankai University and a Master of Science degree in Statistics from the University of Illinois Chicago. Additionally, she completed the Tuck Executive Leadership Program at Dartmouth in 2023, further enhancing her leadership skills.
Career Progression at Discover Financial Services
Joy Bai's career at Discover Financial Services spanned several years, where she held multiple roles. She began as an Associate in Risk Management from 2004 to 2006 and progressed to Senior Manager, Head of Rewards Analytics from 2012 to 2014. She also served as Project Manager for Marketing Analytics from 2008 to 2009 and Manager of Marketing Analytics from 2009 to 2011. Her diverse roles contributed to her extensive experience in building analytics functions.
Leadership in Wealth Management at Morgan Stanley
At Morgan Stanley, Joy Bai held significant leadership roles, including Head of Discovery Analytics and Executive Director for Wealth Management from 2016 to 2019, and Vice President of Wealth Management from 2014 to 2016. Her leadership in these positions focused on leveraging data analytics to drive business growth and improve client services.