Julia Simon
About Julia Simon
Julia Simon serves as the Director of Audience & Operations for Audio at The New York Times, where she has worked since 2019. She has extensive experience in social media strategy and audience development, having held various roles at The New York Times and other media organizations.
Current Role at The New York Times
Julia Simon serves as the Director of Audience & Operations for Audio at The New York Times, a position she has held since 2019. In this role, she leads a team responsible for launching podcast shows and series across both owned properties and external platforms. She focuses on developing the careers of her direct reports by setting team vision and goals, fostering collaboration, and prioritizing diversity, equity, and inclusion. Additionally, she plays a key role in building the audio organization through management projects such as career pathing and defining team processes.
Previous Experience at The New York Times
Julia Simon has held multiple positions at The New York Times, contributing to various aspects of audience development and social media strategy. She worked as the Social Media Strategy Editor from 2014 to 2015, and later served as the Social Media Marketing Manager from 2012 to 2014. In 2018, she took on the role of Acting Editorial Director for Audio for eight months. Additionally, she was the Deputy Director of Audience & Operations for Audio for four months in 2019, and served as the Audience Development Strategy and Special Projects Editor from 2016 to 2018.
Education and Expertise
Julia Simon holds a Bachelor of Arts (B.A.) in English Language and Literature from the University of California, Berkeley, where she studied from 2000 to 2004. She also completed the Women's Leadership Program at Yale University, earning a certificate in 2017. Her educational background provides a strong foundation for her roles in audience development and social media strategy within the media industry.
Career Path Prior to The New York Times
Before her tenure at The New York Times, Julia Simon gained experience in various roles within the media sector. She worked as an Assistant Online Editor at SPIN from 2005 to 2007 and served as Site Manager for FoodNetwork.com from 2007 to 2011. Additionally, she was an Associate Producer at NBCUniversal for Cosmopolitan.com and Goodhousekeeping.com from 2004 to 2005. She also worked at Code and Theory as Strategy & Social Media Manager from 2011 to 2012.
Key Responsibilities and Initiatives
In her current role, Julia Simon develops and manages external partnerships to expand the reach of the audio report. She aligns with cross-functional leaders to meet operational needs and acts as an owner for specific projects. Julia maintains metrics and analysis of team performance, providing regular reports on listening data. Her responsibilities reflect her commitment to enhancing the audio content and audience engagement strategies at The New York Times.