Karleen Katzman
About Karleen Katzman
Karleen Katzman is an Executive Sales Director at The New York Times, with a strong background in sales and marketing, particularly in native advertising and social media. She has held various roles in notable companies, including BuzzFeed and Federated Media, and has contributed significantly to the growth of major brands.
Current Role at The New York Times
Karleen Katzman serves as the Executive Sales Director at The New York Times, a position she has held since 2023. Based in the San Francisco Bay Area, she is responsible for leading sales initiatives and strategies to enhance the company's market presence. Her role involves leveraging her extensive experience in sales and marketing to drive revenue growth and foster client relationships.
Previous Experience at BuzzFeed
Katzman worked at BuzzFeed as Sales Director from 2012 to 2022. During her tenure, she played a key role in growing the Tech vertical by 25% year-over-year. Her contributions were recognized when she was inducted into the BuzzFeed President's Club in 2015 as part of the founding group, highlighting her impact on the company's sales performance.
Career Background in Sales and Marketing
Before joining BuzzFeed, Katzman held the position of Regional Sales Manager at Federated Media from 2007 to 2012. In this role, she specialized in conversational marketing and social platforms, working with major brands such as Kia, Hyundai, and Visa. Her career began with an internship at Demand Media in 2007, where she gained foundational experience in the industry.
Education and Expertise
Katzman studied at the University of Southern California, where she earned a Bachelor of Arts degree with a minor in Business and Public Relations. Her educational background provides her with a solid foundation in communication and marketing strategies, which she applies in her professional roles, particularly in native advertising and social media.