Kathy Cho
About Kathy Cho
Kathy Cho is a Senior Manager of Enterprise Subscription Marketing and Strategy at The New York Times, with over 15 years of experience in marketing across various sectors. She has a strong background in leading multidisciplinary teams and managing complex projects, having previously held positions at companies such as Spotify, Huge, and The Martin Agency.
Current Role at The New York Times
Kathy Cho serves as the Senior Manager of Enterprise Subscription Marketing and Strategy at The New York Times. She has held this position since 2024, contributing to the organization's marketing strategies aimed at enhancing subscription growth. Her role involves overseeing marketing initiatives and collaborating with various teams to drive engagement and retention among subscribers.
Previous Experience at The New York Times
Prior to her current role, Kathy worked at The New York Times as the Senior Manager of Growth Marketing from 2021 to 2024. In this capacity, she focused on developing marketing strategies to increase the newspaper's subscriber base. Her experience in this role laid the groundwork for her current responsibilities in enterprise subscription marketing.
Education and Expertise
Kathy Cho holds a Bachelor of Science (B.S.) degree in Commerce with concentrations in Marketing and Management from the University of Virginia. She also completed a Digital Marketing program at General Assembly, earning a certificate. This educational background supports her extensive experience in marketing across various sectors, including consumer packaged goods, media, and entertainment.
Professional Background
Kathy has over 15 years of experience in marketing, having worked in various roles across multiple organizations. Her career includes positions such as Engagement Director at Huge, Account Supervisor at Select World, and Senior Brand Manager at Spotify. She has also held roles at Young & Rubicam, Digitas North America, and The Martin Agency, showcasing her diverse skill set in marketing and brand management.
Passion for Brand Experiences
Kathy Cho is passionate about creating impactful brand experiences that resonate with consumers and drive business success. Her approach to marketing emphasizes the importance of understanding consumer needs and leveraging insights to develop strategies that enhance brand engagement and loyalty.