Kathy Zhang
About Kathy Zhang
Kathy Zhang is a Senior Manager of Audience Analytics at The New York Times, where she has worked since 2021. She has extensive experience in digital analytics, having held various roles at organizations such as Blue State Digital and Wellesley College.
Work at The New York Times
Kathy Zhang has held multiple positions at The New York Times since 2015. She began as a Newsroom Analyst, serving in that role for two years until 2017. Following this, she advanced to the position of Newsroom & Product Analytics Manager, where she worked for another two years until 2019. In 2021, she became the Senior Manager of Audience Analytics, a role she continues to occupy. Her work focuses on analyzing audience engagement and product performance, contributing to the organization's understanding of its readership.
Education and Expertise
Kathy Zhang earned a Bachelor of Arts degree in Political Science and Cinema and Media Studies from Wellesley College, where she studied from 2007 to 2011. In 2017, she completed a Certificate in Data Science at General Assembly. Additionally, she participated in a Language and Culture Study Abroad Program in Dakar, Senegal, in 2009. Her academic background supports her expertise in media analysis, particularly in discussions surrounding the semiotic implications of discontinuous editing.
Background
Kathy Zhang's professional journey includes diverse roles in various organizations. She worked as a Digital Analyst and Associate Digital Analyst at Blue State Digital from 2013 to 2015. Prior to that, she served as a Student Assistant for Art History and Visual Resources at Wellesley College from 2008 to 2011. She also gained experience as a Junior Analyst at ZenithOptimedia from 2012 to 2013 and as a Global Trade and Agriculture Intern at Women Thrive Worldwide in 2010. Her early career included a brief internship with the U.S. House of Representatives in 2007.
Achievements
Kathy Zhang has demonstrated a commitment to social justice and labor rights throughout her career. She engages in discussions about the legacies of systematic oppression and protest, indicating a deep understanding of these issues. Additionally, she advocates for building a strong labor movement within the tech industry. Her interests also extend to the digital transformation of television consumption, showcasing her awareness of evolving media trends.