Katrina Hicks
About Katrina Hicks
Katrina Hicks is a Media Sales Planner at The New York Times, where she has worked since 2021. She has a diverse background in media and advertising, with experience in various roles across multiple organizations in Chicago and Hawaii.
Current Role at The New York Times
Katrina Hicks has been serving as a Media Sales Planner at The New York Times since 2021. In this role, she focuses on media sales strategies and planning, contributing to the organization's efforts in engaging audiences and optimizing advertising opportunities. She works remotely from San Francisco while coordinating with teams based in Chicago, Illinois.
Previous Experience in Media and Advertising
Katrina Hicks has held various positions in the media and advertising sectors. She worked as an Account Executive at Schafer Condon Carter (SCC) for six months in 2021 and previously served as an Assistant Account Executive at the same firm from 2020 to 2021. Her experience also includes roles as a Project Management Intern at the American Advertising Federation in 2016 and as a Social Strategy Intern at Bernie's Book Bank in 2017.
Educational Background
Katrina Hicks earned her Bachelor's Degree in Mass Communication/Media Studies from Hawaii Pacific University, where she studied from 2015 to 2018. She furthered her education by obtaining a Master's degree in Integrated Marketing Communication from Northwestern University, completing her studies in 2019. Additionally, she studied Journalism at the University of Idaho for one year.
Storytelling and Creative Skills
Katrina Hicks has a strong passion for storytelling, utilizing design, language, and creativity to convey impactful narratives. She has engaged in expressing brand stories and editorial pieces through creative storytelling, demonstrating her ability to connect with audiences and enhance brand messaging.
Internship and Early Career Experience
Katrina Hicks gained valuable experience through various internships early in her career. She worked as a Lead Copywriter for the National Student Advertising Competition from 2016 to 2017 and again from 2017 to 2018. Other notable internships include her role as an Account Team Intern at Heinrich & Bullard Marketing in 2017 and as a Program Assistant at Northwestern University in 2018.