Kendell Timmers
About Kendell Timmers
Kendell Timmers serves as the Senior Vice President and Head of Data and Insights at The New York Times, a position he has held since 2021. With a strong background in data analytics and strategic management, he has significantly contributed to the company's growth and subscriber engagement.
Work at The New York Times
Kendell Timmers serves as the Senior Vice President and Head of Data and Insights at The New York Times since 2021. In this role, Timmers leads the strategic vision for analytics and data usage, significantly enhancing the company's data-driven capabilities. Prior to this position, Timmers worked as Vice President of Data & Insights (Growth & Advertising) at The New York Times from 2018 to 2021. Timmers has played a crucial role in implementing dynamic paywalls and extensive personalization strategies, contributing to the newspaper's growth to over 10 million subscribers.
Education and Expertise
Kendell Timmers holds a Bachelor of Science degree in Business and Chinese from the University of North Carolina at Chapel Hill, where they studied from 1996 to 2000. Timmers furthered their education at the Massachusetts Institute of Technology, earning a Master of Science in Operations Research from 2002 to 2004. This educational background provides Timmers with a strong foundation in business analytics and data-driven decision-making.
Previous Work Experience
Before joining The New York Times, Kendell Timmers held several significant positions. Timmers worked at American Express as Vice President of Digital Capabilities from 2013 to 2018 and as Director from 2006 to 2013. Timmers also served as an OR Associate at ZS Associates from 2004 to 2006 and as a Capacity Analyst at US Airways from 2000 to 2002. In these roles, Timmers managed a multi-million dollar data vendor budget and optimized data environments for scalability and efficiency.
Achievements in Data Analytics
Kendell Timmers has made notable contributions to data analytics and insights. At The New York Times, Timmers transformed revenue data processes, achieving a threefold increase in the speed of insights, which facilitated public reporting of new metrics. In 2023, Timmers developed testing capabilities that enabled the launch of over 200 successful A/B experiments, showcasing a commitment to enhancing data-driven strategies.